Writing Better Recruitment Adverts

The thing that really puts off a potential employee when reading a recruitment advert is poor spelling and grammar. If they are spotting spelling mistakes, reading poor sentence structure, or simply struggling to read your advert, they are going to click away and not even think about applying to your business.

To write a great advert, you need 4 simple things:

  1. A simple and clear description of the job itself – too little or too much information is going to put a potential candidate off
  2. A few statements regarding the type of person you are looking for (most importantly the experience level you require)
  3. Deadlines for applying and potential interview/starting dates
  4. A clear call-to-action at the bottom with the hiring manager’s contact information (or perhaps just their name, depending on your preference).

Something I see all too often is an advert that has obviously been rushed and therefore not spell-checked. As most job-hunters know, this is something that simply makes your business look illegitimate and unprofessional. Great writing – even for something that seems small, like a job advert – is key to a professional-looking business.

To really spruce up your job advertisement, why not consider what your ideal candidate is looking for? Put yourself in the candidate’s shoes, and make it clear what working for you could do for them. List the benefits of your brilliant business, tell them about your company culture, and celebrate some of your successes (bearing in mind not to rattle on for several paragraphs).

Dislike seeing clichéd phrases within your candidates’ applications? Then keep them out of your advert too. We can all claim to be ‘team-players’ with the ability to ‘work on our own initiative’ – ensure that your advert avoids using these naff terms and hopefully you’ll begin to see your applicants use less of them too.

Still unsure about how to go about it properly? Why not hire me instead?

Let’s get started.



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