Social media is an amazing tool for finding new customers as well as letting the regular ones keep up to date with what your business is doing. Gaining more and more followers is obviously something to celebrate, regardless of how big or small your business is.
But what can be forgotten is actual communication between your business and your audience. Sure, it’s nice to get a DM message on Twitter after following a new business or blog, that simply says thank you for the follow. But if that is where your engagement with your followers ends, then you need to up your game!
Though it can be time-consuming, responding to Twitter replies and messages on social media is a great way to keep in touch with your followers as well as create relationships with them. It also brings a lot to your brand – the voice that you convey during these interactions can either damage your reputation, or, if done well, boost your relationships with customers and potentially bring new customers to you.
If you haven’t seen it already, plenty of the bigger brands have dared to be a little cocky within their social media conversations. From Tesco replying sarcastically to some of their complaints on Twitter, to viral feuds between viral brands, these unexpected responses sure do bring a little humour and entertainment to following businesses and companies on social media. Be warned though – not all snarky comments or cheeky arguments end well, and could be damaging if not done well!
So when evaluating your social media performance in your next marketing meeting, be sure to think about the following:
- Are we replying enough to our followers?
- Are we attempting to create conversations?
- Is our tone of voice coming across well?
- Is there anything more we can do to not just inform but entertain our followers?
- Are we providing followers with content that’s related to us, and not just about us?
Still unsure? Why not get in touch and we can discuss a killer marketing campaign.